A film about Work, Happiness 
and Neon

Mike Heist has been working in the neon industry in Portland, Oregon for 30 years. He is a master in his craft, and is responsible for the bending of some of the city's most iconic signage. 10 Seconds is a short film about work and happiness, and shares a bit of Mike's thoughts and insight into the amazing process of hand-made neon signage.

The Pressure designed the sign as a component of event branding for the AIGA Portland event "Design and Happiness," a lecture by Stefan Sagmeister during Design Week Portland. We thought that this video would add some depth to the concept, and we hope you enjoy it.